What has Tendulkar done to deserve an OA?

There are probably thousands of unheralded Aussies who do good works day in and day out but receive no plaudits or recognition from our government.  So why has the government given an Order of Australia to Sachin Tendulkar?  I can only think of one reason - to further feed the ego of our Prime Minister.  C'mon, wake up and look at the larger picture. I would guess that  99% of Indians do not know your name or who you are, and the rest probably don't care.